Marital relationship Of comScore And Rentrak Yielding Beta Data For Client Insights

Roughly 7 months back, comScore finished its merger with Rentrak. Now comScore customers are getting the very first take a look at panel and census beta information that will assist marketers, media owners and suppliers much better comprehend “the characteristics of how customers are taking in and discovering material,” according to Bob Ivins, comScore’s EVP of Business Development for Cross Media.

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